Mazda was named 'Best Car Manufacturer' at the prestigious 2014 Which? awards ceremony held at Kings Place in London. The awards are allocated to those companies that consistently get it right for consumers. Launched in 2007, the annual Which? awards aim to celebrate the very best businesses in the UK. This year, Mazda was one of 11 winners, each recognised as the leader in their respective field.
Mazda had been shortlisted along with Audi, BMW, Skoda and Honda in this category and I was delighted to hear Mazda being announced the winner and also delighted to step on stage to collect the award from co-hosts Peter Vicary-Smith and Natasha Kaplinsky.
Which? is the largest consumer group in Europe and works tirelessly to stand up for and make recommendations to consumers in just about every aspect of their everyday lives. The annual awards celebrate and reward the very best businesses – those who stand out from their competitors for their customer service and quality products. This year there were 43 companies shortlisted across the 12 award categories.
What is really special about this award is that it is the consumer who dictates who is shortlisted and then a judging panel makes the final decision, based around owner feedback and product innovation. There are no self or industry nominations. Mazda was awarded the top spot as a result of Mazda's innovative technologies and through customers feedback that consistently suggested our cars are reliable, good looking and efficient. Customer service from Mazda dealer network was also mentioned as a strength.
Which? writes: "Mazda is a worthy winner with more than two thirds of its cars rated as best buys and scored well with owners for reliability and satisfaction.
"The Mazda3 offers a winning combination of fuel economy, style and driving enjoyment. The Mazda6, launched in 2013, continues to impress us with a premium car feel at a non-premium price."