New Ford Focus: Advanced Technology, Fine Craftsmanship Improved Efficiency Elevates World's Best Selling Nameplate

The new Ford Focus elevates the world's best-selling nameplate with a bolder, more emotive exterior design, a finely crafted, intuitive new interior, a suite of life-enhancing new technologies and major fuel economy improvements. Ford first launched the Focus in 1998 and since then more than 12 million have been sold worldwide. The current Focus was confirmed last month as the world's best-selling vehicle nameplate.

“We weren't satisfied with being No. 1; we wanted to blow people away with a stunning new version of the Focus...New Focus marries modern design, advanced technology and leading fuel efficiency with the fun-to-drive DNA for which Focus is rightly acclaimed." - Stephen Odell, president of Ford of Europe, Middle East and Africa.

Sophisticated design

Ford has crafted a more sophisticated and advanced Focus with a redesign that reflects the One Ford global design language. Available in additional new exterior colours Deep Impact Blue and Glace Blue, the new Focus has a lower, wider stance, a new bonnet, front fascia and grille. Ford listened to consumer feedback and responded with a more intuitive interior layout, complemented by a steering wheel and central stack with fewer controls and switches. The new centre storage console offers more space as well a s a new sliding, integrated armrest. New Focus customers also will enjoy a quieter ride, achieved by thicker carpets, thicker side window glass, and improved engine bay insulation.

“The vision was to add more emotion to the design of Focus. The new Focus is more toned, and more athletic, with more refined surface language; and clearly offers a promise of the drive experience to come." - Martin Smith, executive design director, Ford of Europe.

Touch screen control with SYNC 2

The new Focus will be the first vehicle in Europe to o ffer SYNC 2. Ford's advanced in-car connectivity system features a high-resolution, 8-inch colour touch screen and advanced voice control for easier access to audio, navigation, climate co ntrol and compatible mobile phones.

SYNC 2's navigation system also offers for the first time in Europe a split-screen display with detailed intersections, spoken street names, 3D highway junction and landmark views, and the Michelin travel guide.

Advanced driving technologies

In addition to the vast array of technology in the current Focus, Ford have introduced even more for the New Focus. Ford engineers have delivered a more solid, responsive feel by increasing the structural stiffness at the front, revising the suspension geometry, increasing lateral stiffness of suspension bushes, retuning the shock absorbers and incorporating a new Electronic Stability Programme.

Other technologies now integrated into the new Focus include the Electric Power Assist Steering, Perpendicular Parking (a new hands-free parking technology that helps drivers reverse into spaces alongside other cars), Cross Traffic Alert (warns drivers reversing out of a parking space of vehicles that may soon be crossing behind them),Park-Out Assist (helps drivers as they exit a parallel parking space), the Pre-Collision Assist system, the new Distance Alert and Indication system (which enables drivers to set a preferred distance from the vehicle ahead) and Ford's MyKey technology (MyKey enables owners to programme a key that restricts the top speed, reduces the max volume of the music system and more).

Lighting the way

The improved Adaptive Front Lighting System now adjusts the beams of the new Bi-Xenon HID headlamps to best suit the road layout. The system assesses the ambient light surrounding a vehicle, as well as objects in the road ahead and then adjusts the headlight beam angle and intensity to one of seven settings depending on the vehicle's speed, steering angle and distance to an object in front.

The new Focus will continue to offer previously introduced innovative features that drivers have come to appreciate and rely on, such as Door Edge Protector, which provides a buffer against accidental damage by extending a protective flap that covers the door edges a split-second after the door is opened.

Fuel efficient new engines

The new Focus offers significantly improved fuel efficiency on many versions with the most improved diesel model will offer a 19% reduction in fuel consumption, while the most improved petrol model will offer a 17% improvement. The new Focus will be the first vehicle in Europe to offer the fuel efficient new 1.5-litre EcoBoost (150 PS and 180 PS) petrol engine and also will be o ffered equipped with the new 1.5-litre TDCi (95 PS and 120 PS) diesel engine.

The Focus will continue to be offered with the award winning 1.0-litre EcoBoost petrol engine and a new version of the EcoBoost, the first non-hybrid petrol family car in Europe to offer sub-100 g/km CO 2 emissions. The new Focus also will be available with paddle-shift controls that enable drivers to control gear changes while keeping their hands on the steering wheel.

To meet growing customer demand for Focus, which is sold in more than 140 markets, Ford has now ramped up capacity worldwide to build the car in eight plants on four continents. Factories in Germany, U.S., Russia, China, Thailand, Vietnam, T aiwan and Argentina have a combined capacity to produce more than 1.5 million Focus vehicles a nnually at a rate of more than two vehicles per minute. In Europe, Ford builds a new Focus every 90 seconds.